It's a good video, but if you don't have time for it, here's the low down: Molly Crockett and her lab did a study on whether or not taking away tryptophan from the brain would result in worse decision making. They did this by giving people a gross drink. The headlines ended up blaring "eat cheese for better decision making". Apparently the fact that cheese contains tryptophan was enough for the writers to conclude that eating cheese would cause decision making getting better....something the study never claimed to say.
The rest of her talk is quite good. Some interesting points:
- People are more likely to believe scientific articles that have pictures of the brain in them
- Most regions of the brain have multiple functions, so any study claiming that the area associated with a specific emotion lit up at stimulus x likely just picked the function of that part of the brain they liked best
- Oxytocin not only promotes good feelings (like is commonly reported) but also jealousy and bad feelings
I don't know much about neuroscience, so I enjoyed seeing new ways of cutting through the hype.
It also led me to this article from a few months ago, which is also good.